Barbie celebrated her 60th anniversary on March 9, with her biggest fans. MKG partnered with R/GA to create a pop-up celebrating the occasion that helped inspire the limitless potential in every girl.

Barbie’s past was brought to life through an inspiring museum like timeline highlighting her careers and achievements. After learning all about Barbie’s history, girls could then explore a life-size version of Barbie’s Dreamhouse along with other playful moments. To reinforce how today’s girls can and should be the last generation of firsts, we created a Digital Barbie Box where girls could choose from hundreds of ‘firsts’ and make themselves into a living Barbie.