TXG partnered with Bombay Sapphire and artist Dan Lam to bring you the worlds first Sensory Auction. The very first art auction where the winning bidder was not determined by monetary currency, but rather, “emotional currency” measured via sensory technology. The more joy the artwork gives the senses of the viewer the higher the bid.

Adweek awarded TXG ‘Best Experiential Activation less than $1Million’