Major League Baseball looked to MKG to help them attract a younger audience, so we created MLB FoodFest— a food festival that brought together the best dish from every stadium in the country. To drive home “this is not your dad’s MLB”, snappable photo moments were created throughout. The Museum of Modern Dog (MoMD) served a variety of original hot-dog inspired artwork, and our “box of popcorn” ball pit created a hilarious shareable moment. To make this a can’t-miss event for serious Insta-foodies, any space that wasn’t serving up reimagined ballpark fare was serving up fun, insta worthy moments.