Cartier Precious Garage

New York | Nashville | Seattle

Cartier asked MKG to concept and redesign their Precious Garage experience – an exhibit originally shown at Milan Design Week – to celebrate their iconic Juste un Clou collection. We transformed the ordinary container into a luxurious and eye-catching installation that traveled from NYC to Nashville and Seattle.

To bring the Precious Garage to life, we created a series of stylish installations based on typical garage features. Unique touchpoints included custom-made gas pumps serving champagne and a mechanic’s locker turned selfie heaven. Musical guests, like BØRNS, Santigold and Lykke Li, topped off each stop with live performances inside the container.