In partnership with Dior, MKG created the Dior Backstage pop-up inside the Oculus in NYC. The experience was designed to evoke the backstage of a runway show. To promote the line of Dior Backstage beauty products, appointments with Dior Pro artists were made through a portal, custom created by us. This experience not only allowed you to get your makeup done by your favorite backstage artist, it also allowed you to touch, feel and experience the products in a unique way. Instagrammable moments completed the experience.